Not The Onion

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] NegativeLookBehind@lemmy.world 170 points 8 months ago (2 children)

Is it marketing? I bet it’s marketing.

[–] Hoomod@lemmy.world 88 points 8 months ago

In other words, the branding is one of the main selling points

Basically

[–] phoneymouse@lemmy.world 49 points 8 months ago

There is a How I Built This podcast that interviews the founder. He was in marketing/advertising as a creative his entire career before he started the company. Actually, he didn’t even have enough money to make the first batch, so he created a video and Facebook page that went viral and got him enough interest and actual orders to prove to investors that they should fund him.