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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] iAvicenna@lemmy.world 7 points 8 months ago (1 children)

The same way that can full of piss of a drink called prime became so popular

[–] Default_Defect@midwest.social 1 points 8 months ago (1 children)

The stores around me always have a fucking ton of Prime but I never see anyone buying it or drinking it, it's weird. I feel like Logan Paul is gaslighting me.

[–] iAvicenna@lemmy.world 1 points 8 months ago

well there was a period in the UK last year when it was so popular that there was a shortage of it with small convenience stores selling it for £10 a bottle. I think stores stockpiled them at the time, now they are back to being worthless.