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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] 4am@lemm.ee 50 points 8 months ago (4 children)

I really like their lime flavor but I don’t get them very often. Are people here mad that consumers like to buy something with fun marketing? Yeah it’s a sparkling water with a ridiculous name. Sorry for having fun.

[–] Donkter@lemmy.world 31 points 8 months ago

Where I am it's about twice the price of other sparkling water. Live your life however you love but that's the reason.

[–] GeneralEmergency@lemmy.world 15 points 8 months ago

Are people here mad that consumers like to buy something with fun marketing?

Judging by some of the comments here and Lemmy in general. Yes.

Although I think a lot of that, has to do with its popularity more than anything else.

[–] robocall@lemmy.world 8 points 8 months ago (2 children)

I never knew they sold flavored water. I just thought it was still and sparkly.

[–] Telodzrum@lemmy.world 5 points 8 months ago

The mango is pretty good. Everyone in here is attempting to dunk on still water in a can that's $4 and ignoring that this is regularly sold at venues with a captured audience who can't bring in outside drinks and that it's the best sparkling water around.

[–] EssentialCoffee@midwest.social 4 points 8 months ago

I've only ever bought their peach tea. It was pretty tasty, but not something I would get all of the time. It was a nice alternative to other teas you find in the gas station.

I didn't even know they sold water. I've only ever seen tea.

[–] Wes_Dev@lemmy.ml 7 points 8 months ago

Aldi's sells little bottles of sparkling mineral water where I live. I always grab one when I go there.

People like metal cans, and they like bubbly drinks. I share in your confusion.