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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] PrettyLights@lemmy.world 7 points 8 months ago (1 children)

What festivals aren't providing water stations anymore?

Most people just don't look for the stations, or don't want to wait in the longer line.

[–] SlothMama@lemmy.world 1 points 8 months ago (1 children)

I didn't even know this was a concept

[–] HobbitFoot@thelemmy.club 4 points 8 months ago

A lot of festivals in the US had problems with heat stroke in the late 90's and early 2000's. The two solutions were to either give out free water or allow people to bring in their own water.

The festival organizers generally chose supplying free water.