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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts (www.nbcnews.com)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Data from two research firms and figures published by Musk and X suggest a deteriorating situation for X by some metrics. Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok.

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

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[–] SpeedLimit55@lemmy.world 21 points 8 months ago (1 children)

Of course engagement is down, nobody wants to post anymore when most replies are spambot nonsense and cheech and chong gummies ads. It is still the best place for breaking sports news and my feed is highly curated to only see what I want.

[–] Ragnarok314159@sopuli.xyz 3 points 8 months ago

Don’t forget the endless “Pussy in Bio” advertisements that are now filling up most feeds.