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The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[–] tsonfeir@lemm.ee 101 points 8 months ago (1 children)

There’s nothing wrong with using an LLM to help you brainstorm or write a draft of something. But, the end product needs to be original, or it will be obvious. Tools are tools. You don’t stop copy editing because a computer can check your spelling and grammar, so you can’t let “AI” have the final say.

Their mistake was thinking AI would be a good thing to mention.

[–] QuadratureSurfer@lemmy.world 10 points 8 months ago

The best way to handle LLMs is to treat them like an intern. They're useful and can get a lot of work done, but you need to double check their work.