this post was submitted on 27 Mar 2024
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How have they no means to fix their business model by cutting back on what does not work? Like.. are they supposed to just keep burning money year after year on the same direction that is the cause of burning money in hopes of something magically changing about it?
That would be the sunk cost fallacy, no? If anything they now have a chance to direct their attention to getting new revenue streams because they stopped the bleeding. They got no debt except some remnant of a 0% loan by the French government. Not sure what will whittle away at them?
I do not like their current business model and do think they need to adapt, but for the first time since 2018 they even have the financial situation to try.
New ceo seems to really be turning things around. Business model seems to be changing, where I live they sell lots of pop culture items, clothing and homewares now too