this post was submitted on 04 Apr 2024
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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 10 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] RunningInRVA@lemmy.world 271 points 10 months ago (13 children)

Imagine being the guy working on this and how much you hate yourself anytime somebody asks you what you are working on.

[–] frostysauce@lemmy.world 152 points 10 months ago (1 children)

Even worse: Imagine being the guy working on this and being proud of yourself.

[–] GustavoFring@lemmy.world 18 points 10 months ago

I think the former situation is worse for the person working on it.

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