this post was submitted on 19 Apr 2024
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Can we maybe stop making these? XD
Like what even is a legitimate use case for these? It just seems tailor made for either misinformation or pointless memes, neither of which seem like a good sales pitch
I could see a few uses, but the biggest would probably be advertising. Tailored ads that look like they’re coming from a real person.
Imagine Jake from State Farm addressing you personally about your insurance in an ad.
Not that I endorse advertising, I’d like to see it all banned.
I think it could be useful to humanise some things though and talking to a “person” AI in a video call might be more comfortable for some people wanting to do tasks such as say navigate my mobile phone carriers shitty AI help system.
Really any sort of AI assistant device could benefit from a human imprint.
Deepfakes are being used to personalize political messages in India, here's a fun article on it which also points out an instance all the way back from 2020: https://www.aljazeera.com/news/2024/2/20/deepfake-democracy-behind-the-ai-trickery-shaping-indias-2024-elections
It also mentions using deepfakes to target constituencies speaking different languages, to defame opposing parties, and even creating deepfakes to cast doubt on legitimate videos:
In Australia they handed out fliers designed to look like an official government department, and targeted Chinese speaking communities who might not notice the difference.
Dodgy politicians will use anything, the solution is to go after them for doing it rather than focusing on the method because they’ll just find another method if they don’t get stopped.