this post was submitted on 25 Dec 2023
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He wasn't perceived as valuable until certain traits were made apparent.
What were the Montgomery Wards employee's traits that others found valuable?
It wasn't until he wrote the story, essentially. He provided them further revenue. Although he was already a copywriter.
https://www.si.edu/newsdesk/snapshot/rudolph-red-nosed-reindeer
https://www.npr.org/2015/12/25/461005670/the-history-of-rudolph-the-red-nosed-reindeer