this post was submitted on 24 Apr 2024
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177
As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverse (digiday.com)
submitted 7 months ago by breakfastmtn@lemmy.ca to c/technology@lemmy.world
17 comments fedilink hide all child comments
 

The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake.

. . .

t begs the question: In today’s social landscape, do brands ever own their audiences?

The answer is no, according to three agency executives who say it’s time to start exploring contingency plans that don’t hinge on any of the walled gardens of social media titans like Meta, X or TikTok. Looking for the next frontier, some are pointing toward the fediverse.

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[–] NOT_RICK@lemmy.world 71 points 7 months ago (3 children)

We need more people on here, not brands and marketing shills

[–] henfredemars@infosec.pub 35 points 7 months ago (1 children)

I can supply a maximum of one people. Doing my part.

[–] EdibleFriend@lemmy.world 8 points 7 months ago (2 children)

I'm 3 people

[–] user224@lemmy.sdf.org 6 points 7 months ago (2 children)

I am 0.4.

[–] Lemminary@lemmy.world 9 points 7 months ago (1 children)

I'm -3.4 people as I'm the Zero-Sum Man, here to restore balance to the universe. I'm also a big purple dude with a funny-looking chin.

[–] NOT_RICK@lemmy.world 2 points 7 months ago

Do you have an odd fascination with balancing knives?

Gabe?

[–] nondescripthandle@lemmy.dbzer0.com 3 points 7 months ago

The IRS wants to know your location.

[–] samus12345@lemmy.world 15 points 7 months ago (1 children)

With more people will come brands and marketing shills.

[–] NOT_RICK@lemmy.world 4 points 7 months ago (1 children)

I can deal with that if it’s in that order

[–] samus12345@lemmy.world 2 points 7 months ago

The brands and marketing shills won't bother if there aren't enough people to fleece.

[–] Caligvla@lemmy.dbzer0.com 5 points 7 months ago

While I agree with the sentiment, I feel like activitypub/fediverse would be unsustainable if it ever went mainstream without some form of capitalist investment to keep things running.