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YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads'' (www.androidauthority.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[–] empireOfLove2@lemmy.dbzer0.com 181 points 6 months ago (23 children)

Wait y'all still see ads on YouTube?

If I can't block ads on a device, I'm not using YouTube on that particular device.

[–] Neato@ttrpg.network 43 points 6 months ago (18 children)

A major reason we only watch YouTube via a browser on a media center PC.

[–] theareciboincident@lemmy.dbzer0.com 65 points 6 months ago* (last edited 6 months ago) (1 children)

Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

Humanity deserves extinction, I’m gonna go release some refrigerant real quick

[–] micka190@lemmy.world 79 points 6 months ago (4 children)

I know people IRL who get offended whenever I mention that I just block ads. Shit's insane.

[–] sugar_in_your_tea@sh.itjust.works 24 points 6 months ago

Ikr? I throw some money at creators I care about, but I'm not watching their stupid ads.

[–] sandman@lemmy.ca 10 points 6 months ago

Stockholm syndrome is a very scary condition.

[–] fine_sandy_bottom@discuss.tchncs.de 5 points 6 months ago

God this is so weird. "You have to watch and see ads to support content creators!" The fuck I do.

[–] Bizarroland@kbin.social 3 points 6 months ago

How are you going to make any money then?

Answer: paywall their fucking site.

I'm paying for Internet access. If they don't block their site it's free game.

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