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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
This is a most excellent place for technology news and articles.
Can I just get free shipping and opt out of video?
You can't opt out because it's included in prime
You don't have to use it, though, and you don't have to pay for the ads
Also, ad blockers seem to work pretty well with prime video