this post was submitted on 26 Dec 2023
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I didn't realize that's how places stock things?
So why do they go along with a manufacuter sale? Is the manufacturer then offering them money to sell it at that price?
A lot of times you'll see products on sale for the exact same price at all retailers when that happens.
Yeah that's funded by the brand, Logitech and other big brands would give me MDF and scanback on every product sold during a promotion (that was pushed by said brand). We would not make as much margins per unit sold but we would move bulk product.
MDF would go to the internal marketing team for producing assets / promoting on our socials. Marketing would also give statistics on volume of products in promotion sold, click through rate / views / audience. All highly sought after statistics.
Grey market importers would have products at a cheaper buy price but would not qualify for scanback.
One person from my team had committed a PO for the wrong quantity of a product (100 units instead of 10)
But due to our good relationship that brand helped us run a promotion on that product which ended up being exclusive to our stores and moved lots of flight sticks. We wouldn't have that kind of support if we were purchasing from a grey market importer.
The other side of retail is a fun experience, but for hardly above minimum Australian wage it wasn't worth the stress.
Edit: Speaking of LOGI, they were a great bunch to be on the good side of. New release products had stellar margins for our stores, as long as we kept on the MSRP, not following MSRP would lead for us not not receive initial batches of stocks on future launches.