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Elon Musk reveals Tesla software-locked cheapest Model Y, offers 40-60 more miles of range (electrek.co)

submitted 6 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[–] CosmicCleric@lemmy.world 30 points 6 months ago (46 children)

From the article...

Over the years, Tesla has periodically offered cheaper vehicles with shorter ranges, and rather than building a new vehicle with a smaller battery pack, the automaker has decided to instead use the same battery packs capable of more range and software-locked the range.

I can see business wise why they would want to do that, but P.R. and public perception wise, that's one step forward, two steps back.

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

[–] realharo@lemm.ee 0 points 6 months ago* (last edited 6 months ago)

Another advantage is that it doesn't force people to initially buy the higher version because "what if I end up needing it in the future" (like what Apple forces you to do with non-upgradable storage), even if you never do. It lets you buy the cheaper version for now, with the possibility to change your mind later.

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