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She spent her inheritance sending money to TikTok Livestreamers. What started as a game turned into addiction. (www.businessinsider.com)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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She spent her inheritance sending money to TikTok Livestreamers. What started as a game turned into addiction.::Cindi White spent more than $25,000 on TikTok Influencers. TikTok's Live Matches have a dark side.

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[–] PizzasDontWearCapes@sh.itjust.works 55 points 11 months ago (5 children)

The matches imitate a video game. Two TikTokers stream side-by-side, divided into "red" and "blue" teams. As a timer counts down from five minutes, they go to wild and kooky lengths to get their fans to send them these gifts.

The creativity to create things like these battles is interesting

We really are fleshy machines that just need our buttons pushed the right way to get us to obsess over almost anything

[–] Infynis@midwest.social 9 points 11 months ago

Hilarious. I can't believe they actually did a Cash War. I watched a Twitch streamer joke about this a few years before Tik Tok existed

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