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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] Daft_ish@lemmy.world 7 points 6 months ago* (last edited 6 months ago)

This is some of the most corpo boot licking drivel I've read in a long time. It sounds like someone who has been locked in a tiny cell and forced to watch shareholder presentations on repeat. Only to be released when they can explain why all people want to be marketed to.

Pay extra for a non-ad experience? Ad preference?

Get the fuck out, and stop making shit ass mobile games.