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EA boss thinks ads in triple-A games would be 'meaningful' growth driver (www.gamedeveloper.com)

submitted 6 months ago by Stopthatgirl7@lemmy.world to c/games@sh.itjust.works

27 comments fedilink hide all child comments

What could help triple-A games get even bigger right now? According to EA CEO Andrew Wilson, the answer lies in ads.

During a recent earnings call Q&A, Wilson was asked by an analyst about "dynamic ad insertion" in triple-A titles as a means of revenue. While he thinks it's "still early" for that, he noted its potential as a "meaningful driver of growth" for the publisher.

In fact, internal teams at EA are already exploring "very thoughtful [ad] implentations," Wilson revealed. For him, the important thing is to build up communities in games, then figure out how ads are potential growth drivers.

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[–] newthrowaway20@lemmy.world 68 points 6 months ago (5 children)

Are we just supposed to pretend like they don't already have ads in their games?

[–] scrubbles@poptalk.scrubbles.tech 20 points 6 months ago (4 children)

Yeah I remember ads in need for speed, unless they mean, interrupting the game for ads ..

[–] zaphod@sopuli.xyz 9 points 6 months ago (1 children)

In NFS the ads/product placements never changed, I suppose they want non-static ads.

[–] boonhet@lemm.ee 7 points 6 months ago

I never even minded the product placement in NFS. It was mostly aftermarket car parts companies. It got weird in NFSU2 when they shoehorned in AT&T Cingular or whatever

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