Technology

59534 readers

3196 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

Google's play on Search, Ads and AI feels obvious to me. (hachyderm.io)

submitted 6 months ago by maegul@hachyderm.io to c/technology@lemmy.world

3 comments fedilink hide all child comments

Google's play on Search, Ads and AI feels obvious to me.

* They know search is broken.
* And that people use AI in part because it takes the ads and SEO crap out.
* IE, AI is now what Google was in 2000. A simple window onto the internet.
* Ads/SEO profits will fall with AI.
* But Google will then just insert shit into AI "answers" for money.
* Ads managed + up-to-date AI will be their new mote and golden goose.

@technology

See @caseynewton 's blog post: https://mastodon.social/@caseynewton/112442253435702607

you are viewing a single comment's thread
view the rest of the comments

[–] kakes@sh.itjust.works 10 points 6 months ago (1 children)

I mean, this is obvious, right?

The whole issue with LLM models right now is that they are notoriously difficult to control. If it were up to Google, every single response would include a reference to some sponsored content - but they can't do that without completely destroying the usefulness of the output and besmirching the sponsor's brand.

Of course, as time passes, we're going to refine this technology, until we have enough control to implement these terrible/profitable ideas. Like any aspect of life under capitalism, we can really only enjoy it while it lasts.

[–] shrugal@lemm.ee 2 points 6 months ago* (last edited 6 months ago)

I hope at that point we have enough capable alternatives. Like, hopefully around the time they add ads is also the time when open-source models and apps have caught up again.