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Why Masimo thought it could take on Apple (www.theverge.com)

submitted 11 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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• Medical device maker Masimo is confident it can win its legal battle against Apple over a feature on the Apple Watch, citing previous victories against True Wearables, a startup run by a former Apple executive.

• Masimo alleges that Apple couldn't have developed certain watch technologies without the help of Marcelo Lamego, who previously worked at both Masimo and Apple.

• Masimo CEO Joe Kiani accuses Apple of a deliberate infringement of intellectual property, resulting in an import ban on certain Apple Watch models, which has been temporarily paused pending further review.

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[–] unrelatedkeg@lemmy.sdf.org -4 points 11 months ago (1 children)

He's not an ex-Apple exec with ex-Apple exec boatloads of money to do it. Or with ex-Apple exec venture capitalist friends to do the money part for him.

It's not about it being easy or hard. It's about having the backing to do it.

[–] Dead_or_Alive@lemmy.world 5 points 11 months ago

Looks at the training and schooling requirements for medical and technical degrees. Not to mention the years of experience and industry connections necessary to launch and manage a start up let alone bring a product to a highly regulated market.

I think there may be a little more to it than just the backing.