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this post was submitted on 21 May 2024
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This kind of reminds me of Crispin Glover, from Back to the Future. He tried to negotiate a higher pay for the second movie, so the producers hired a different actor to play the role, but deliberately made the actor up to look like Glover. In response, Glover sued the producers and won. It set a critical precedent for Hollywood, about using someone's likeness without consent.
The article mentions they reached out to her two days before the launch - if she had said 'OK,' there's no way they could have even recorded what they needed from her, let alone trained the model in time for the presentation. So they must have had a Scarlett Johansson voice ready to go. Other than training the model on movies (really not ideal for a high quality voice model), how would they have gotten the recordings they needed?
If they hired a "random" voice actress, they might not run into issues. But if at any point they had a job listing, a discussion with a talent manager, or anything else where they mentioned wanting a "Scarlett Johansson sound-alike," they might have dug themselves a nice hole here.
Specifically regarding your question about hiring a voice actor that sounds like someone else - this is commonly done to replace people for cartoons. I don't think it's an issue if you are playing a character. But if you deliberately impersonate a person, there might be some trouble.
Well one of the other articles I've read said they listened to and sampled 400 voice actors and selected 5 of them to have flown out to do all the voice work. The voice in the product also doesn't sound that much like Scar Jo. Just similar. She never had a very unique voice.
I think it is less a question of whether the voice sounds like Scarlett Johansson, as that is subjective and arbitrary (e.g. assume you could objectively measure the similarity, what's the acceptable cut off - 80%? 90%?). The same is true for the uniqueness of her voice.
I think the real question will come down to intention. They clearly wanted her voice. Did they intentionally attempt to replicate it when they couldn't have the real thing? If so, there is precedent that would suggest they could be in a little trouble here, e.g. https://www.latimes.com/archives/la-xpm-1990-05-09-me-238-story.html
The voice they're using isn't a replicated one, though. It's a paid voice actress and it is supposed to be her natural voice. It also does sound a bit different than scar jo.