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Instagram's unskippable ads test causes outrage among users (www.techspot.com)

submitted 5 months ago by lemmee_in@lemm.ee to c/technology@lemmy.world

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Instagram has long been accused of stealing features from platforms such as TikTok, Snapchat, and Twitter/X. It appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further.

A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak, and can't scroll down any further. An "ad break" icon will appear with a countdown timer that prevents users from browsing through more content until they view an ad, at which point the counter starts running down.

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[–] Yrt@feddit.de 153 points 5 months ago (13 children)

Wouldn't it be funny, if that would end the doom scroll cause suddenly it's a disturbance and can't be skipped like other non liked content, so it breaks the trance and leaves the user with anger instead of numbness?

[–] catloaf@lemm.ee 31 points 5 months ago (8 children)

I sure hope so. I use Instagram to follow my friends and local businesses, but I can get sucked into reels too. I have an app that specifically pops up if I spend too much time in Instagram to break that cycle.

[–] Cavemanfreak@lemm.ee 2 points 5 months ago (1 children)

Have you tried just looking at "Following"? That shows everything in chronological order, without ads. Lets me quickly see what's new, and then close the app. I don't discover many new recipes anymore, but that's a price I'm willing to pay.

[–] catloaf@lemm.ee 2 points 5 months ago (1 children)

Is there a way to set it to that permanently?

[–] Cavemanfreak@lemm.ee 3 points 5 months ago

Not that I know of... Most of the time I forget to change, but since the second post I see is an ad 90% of the time I usually realize my mistake very quickly.

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