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this post was submitted on 12 Jun 2024
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I'm not sure it was false advertising, the product was called "UnContract" "Mobile One" not "eternity price lock forever plan", the customer can choose to not pay any more if they cancel their contract before they pay again after the current contract period ends (all contracts everywhere for everything in history are like this), if the details were in the faq that they could read before signing the deal, then that's the deal they signed. It's deceptive, maybe fraudulent, but I'm not sure it's false advertising.
tmoblie lawyer: we cannot force a price change midway through a current contract, which we refer to as "the plan". therefore we are not forcing the customer to pay a higher price at any time for their plan, though when one contract period ends, we may change the price, and the consumer can then decide whether they are willing to pay any higher price than their previous plans price, going forward.
that faq laying out the possibility of a price hike, and the expectation of compensation, means every word and punctuation can, and is being "lawyered"
Except the possibility to keep the current price is no longer available, therefore, the consumer does not have the option to continue paying the same price, ergo TMobile forced the customer to change the price they pay, either to a higher amount for the same contact or to 0 for no contact. The original advertisement stated that TMobile would never change the price a customer pays, but it directly forcing this change by not offering the same contact.