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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

236 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] KingThrillgore@lemmy.ml 92 points 5 months ago (25 children)

Enjoying YouTube is quickly becoming a case of the juice not being worth the squeeze

[+] CrayonRosary@lemmy.world -74 points 5 months ago (24 children)

Drink the Kool-aid instead and join Premium. It's great. YouTube is my primary source of video entertainment. No ads on any device and countless thousands of hours of math and science videos, SNL clips, educational videos, game reviews, and on and on.

For the cost of two beers a month, I get access to the best video library in the world with no ads, plus saved video progress so you can resume videos later, and YouTube Music to boot.

Why everyone on Lemmy thinks everything in the world should be free when it costs money to run the servers and pay content creators is beyond me. Makes no sense.

[–] Martineski@lemmy.dbzer0.com 13 points 5 months ago (3 children)

Will that fix their horrible site and mobile app that constatntly breaks on me? I'm not going to pay a corporation that treats users and creators like shit and can't even make a good way to interact with the service with all that money. If they prpvided a fantastic service and were pro-consumer and pro-creator then I totally would. But they're the opposite of that.

[–] CrayonRosary@lemmy.world -4 points 5 months ago* (last edited 5 months ago) (2 children)

I have no problems with either. 🤷‍♂️ The site and all of their apps work fine.

[–] androogee@midwest.social 4 points 5 months ago

Just pretend like the anti-consumer and anti-creator criticisms aren't there. They can't hurt you if you just don't acknowledge that they exist.

[–] MeThisGuy@feddit.nl 1 points 5 months ago

until they don't, or raise their prices and lower their services

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