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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] MudMan@fedia.io 60 points 5 months ago* (last edited 5 months ago) (30 children)

OK, can I be real about this for a second?

I'm torn about Youtube ad stuff. Genuinely.

On the one hand the ads suck, we have a good way to bypass them and I certainly don't want to watch Youtube videos if the ads are unskippable.

On the other hand, if I'm being honest I watch more Youtube than Netflix or Amazon Prime and I sure give those guys money for a subscription. If I counted the cost per watched minute, Youtube Premium would make way more sense than a bunch of subs I do pay.

But I also don't want to watch a Youtube that is a paid service. That was never the point. The reason I engage with it so much is it's supposed to be UGC, not TV.

So yeah, torn. Youtube is very weird and the relationship we all have with it is super dysfunctional, creators and viewers alike. We made a very strange future and now we have to deal with it.

[–] cwg1231@lemmy.blahaj.zone 3 points 5 months ago

The deciding factor for me is how little of the money goes to creators, and how arbitrarily Google twiddles the content guidelines. If I'm going to pay a subscription for the category of content on YouTube, I'll pay for Nebula and Dropout so that I know my money is actually making it to the people I like.

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