this post was submitted on 24 Jun 2024
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It's going to be all about the price.
My hybrid recommends "eco" style tires to get the best gas mileage. Those were $100 more, per tire, than the standard low-profiles. At the time, I commuted about 110 miles/day, so tires typically only lasted me about a year before they were either officially worn out or too worn to be safe to drive in winter.
I only noticed about a 1-2 MPG loss with the "standard" tires versus the "eco" ones that came with it. Over the course of a year, I doubt that 1-2 MPG added up to the $400 difference.
So, these cleaner tires are a good thing, assuming they're not more expensive than current-style tires. Depending on use-case, 35% longer life (if that holds true) may be able to tempt price-conscious buyers.
All that said, I could definitely see these becoming the "factory" tires for new EVs, though.
Yeah, that closing point is likely gonna be screwed by economies of scale. You need more adoption for the price to fall and with the price high you won't see that large adoption. So, I suspect we won't see those prices until many more EVs are on the road.