this post was submitted on 21 Jul 2024
12 points (100.0% liked)

Games

16785 readers
826 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

  1. News oriented content (general reviews, previews or retrospectives allowed).
  2. Broad discussion posts (preferably not only about a specific game).
  3. No humor/memes etc..
  4. No affiliate links
  5. No advertising.
  6. No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
  7. No self promotion.
  8. No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
  9. No politics.

Comments.

  1. No personal attacks.
  2. Obey instance rules.
  3. No low effort comments(one or two words, emoji etc..)
  4. Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 1 year ago
MODERATORS
nanoUFO@sh.itjust.works
12
"We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment (www.windowscentral.com)
submitted 4 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
1 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] autotldr@lemmings.world 1 points 4 months ago

This is the best summary I could come up with:

Recently, a newsletter by Tom Warren over at The Verge suggested that Microsoft has been exploring giving up on marketing its Xbox brand in Europe and other regions, in favor of the United States and other territories where it is more entrenched.

Flatt described his team's efforts as "scrappy," which is not exactly what I would personally want to hear from one of the world's top three most valuable companies, but Microsoft does find itself in a difficult macroeconomic confluence.

Microsoft's lack of visible urgency when it comes to Surface, Xbox, and even Windows itself, could be blamed for the struggles of an entire raft of products in recent years, even before we discuss things like software quality and customer service.

I felt like Hellblade 2 marketing was quite visible when I visited London recently, as well as across social media, but sales for the game have reportedly been quite poor.

It would be convenient if we could split into multiple timelines and examine the outcomes of binary decisions, but it's true that the overall global console user base hasn't really grown in years, despite the marketing from whoever is involved.

Despite all this, Microsoft has been touting its biggest ever Xbox presence for Europe's big Gamescom convention later this summer in Cologne, Germany.

The original article contains 733 words, the summary contains 214 words. Saved 71%. I'm a bot and I'm open source!