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Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue (www.bloomberg.com)

submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

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Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.

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[–] triptrapper@lemmy.world 1 points 10 months ago (1 children)

That MSN article has some numbers that don't add up.

The news is that the streaming giant is accountable for over half of the 4.4 million subscriptions lost in Spain alone in recent months...

The analysis firm asserted that 1.6 million users have left the home of series like Stranger Things overall...

The online streaming service had reported that it had added nine million new users, bringing its total number of subscribers to 247.15 million, during the most recent fiscal disclosure of data.

Ignoring the fact that 1.6m isn't "over half" of 4.4m, the last paragraph says that they added 9m new users. Am I reading this wrong?

[–] bitwaba@lemmy.world 5 points 10 months ago

That's 9m globally compared to the 1.6m/4.4m in Spain. They're still adding new users in emerging market countries. I'd imagine the issue is that their users are falling off in their previously established markets (probably western countries, which I'm guessing make more money per sub too).