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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] BedSharkPal@lemmy.ca 23 points 3 months ago (1 children)

I'm just glad someone is thinking of the shareholders

[+] timewarp@lemmy.world -18 points 3 months ago (2 children)

I forgot... where can I get my free data center with petabytes of storage & 300TB/s fiber interconnects?

[–] towerful@programming.dev 8 points 3 months ago* (last edited 3 months ago) (1 children)

I get what you are saying, but the balance is off.
YT premium costs (edit) more than a streaming service per month.
There are no industry leading movies or series released exclusively on YouTube.
YouTubes benefits of premium is "not being delivered 'skip after 5 seconds' live streams" as an ad that will play indefinitely (or at least for hours).
Also, streaming services provide much better series discovery. Ie, find a show you like and easily discover the start of that series, then binge watch the entire series in order.
YT premium is basically a "play next" queue, 1080p, and no ads.
It doesn't (AFAIK) support creators any more. It's literally just a fee to not-be-inconvenienced, and it's not great at that

[–] auzy@lemmy.world 6 points 3 months ago (1 children)

Yep.. i actually looked at Subscribing. But.. It's basically mostly amateur hour and the subscription costs a huge amount.

Even worse, I don't believe creators even get revenue until they exceed sufficient subscribers. So most people are actually paying youtube to put benefit from other people's video's which they have no involvement in.

[–] stsquad@lemmy.ml 1 points 3 months ago (1 children)

When did this change? AIUI creators got a larger cut of YouTube premium views compared to ad share.

[–] auzy@lemmy.world 3 points 3 months ago

Not sure if its subscribers or views.. But, I tried to monitize one or two of my videos, and it wouldn't let me because I don't think I had enough views or something.

[–] BedSharkPal@lemmy.ca 8 points 3 months ago

Wait, are we acting like YouTube isn't profitable now? If I'm going to spend money on videos it'll be a content creator owner platform like Nebula