this post was submitted on 11 Sep 2024
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https://therecord.media/ford-patent-application-in-vehicle-listening-advertising

Looks like Ford just voted to NOT be my choice of car vendor in future.

However getting this patent could be used by Ford to prevent such systems from beeing used by all vendors, but thats veery unlikely i guess.

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[–] MurrayL@lemmy.world 31 points 2 months ago (2 children)

Companies patent dumb ideas all the time with no real intention to develop them. No harm in mocking them for it, but I wouldn’t be ringing alarm bells unless they actually start implementing it in their vehicles.

[–] roofuskit@lemmy.world 36 points 2 months ago

Now is the perfect time to raise alarms loudly and publicly so they understand how upset people will be before investing.

[–] Saik0Shinigami@lemmy.saik0.com 13 points 2 months ago

No harm in mocking them for it, but I wouldn’t be ringing alarm bells unless they actually start implementing it in their vehicles.

Right. This is what I'm not understanding though. Ford is the only brand I'm aware of where disabling telemetry/radios is as simple as pulling a fuse on many models of their cars (https://www.mavericktruckclub.com/forum/threads/experience-with-disabling-the-telematics-control-unit-module.36040/, https://www.fordtremor.com/threads/disabling-the-modem-pulling-the-fuse.7101/). The other brands don't make it that easy at all where you'd need to modify the radio/antenna yourself (and disassembling a bunch of shit just for the opportunity to do that).