this post was submitted on 18 Sep 2024
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It's excellent that alternatives and ad blockers do exist but we need regulatory action to hold companies accountable for things that are designed to worsen user experience to pressure people into paying. It's also a serious accessibility issue, to increasingly have everything be bright and loud and motion filled and unpausable all the time. This trend goes beyond YouTube and it sucks, we need to regulate this nonsense.
governments will not do anything that upsets the big companies like Google. Adblockers are are only defence against Google and others.
Actually, good news, they have! Google just lost its search monopoly trial with the US government, and they seem to be about to lose their advertising monopoly trial too. The US FTC also just released a report (not a legal action) concluding that all the big companies have abused data collection and recommended that the government do something to make those practices unprofitable for companies. I know the EU has also been doing some significant stuff, both against apple specifically and big gatekeeper companies generally. You can certainly argue it's not enough, and I would agree with you - but it's given me some optimism that more action and real enforcement might be in the near future in many countries.