this post was submitted on 08 Oct 2023
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[–] TvanBuuren@feddit.nl 1 points 1 year ago (1 children)

Here it's not just that.

The raw resources and production costs of oat milk is like, €0.30 per 2 liter.

They sell it at €2.40.

Healthy is capitalism here.

[–] tja@sh.itjust.works 0 points 1 year ago (1 children)

I believe they also put a lot of resources into research

[–] ForgotAboutDre@lemmy.world 1 points 1 year ago

Oat milk is just oats blended in water. The research is minimal. The marketing is where they put most of their money.