104
Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'
(www.tweaktown.com)
this post was submitted on 06 Oct 2024
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I mean, a bit of context may go a long way here.
I get it, pithy joke, why let it pass, but still.
The context is irrelevant because nobody wants Ubisoft to fail because they don't make content that caters to them. It's a strawman argument. Does this Director of Monetization want to uplift his competitors? Absolutely not. He would love if all his competitors failed. Yet he gets on his high horse saying we must uplift his corporate venture to extract as much money as possible because we're all in this together??
I would be a lot more willing to agree with you if "nobody" hadn't been driving a massive harassment and hate campagin complaining about "DEI". I mean, it pops up explicitly right in the comments of the piece linked here. "Nobody" has been busy.
I can't believe we haven't learned anything since "it's about ethics in games journalism". "It's about monetization in AAA games" now, apparently.
FWIW, I don't know this guy, but I don't believe for a second that he would love it if his competitors failed. People have a wild, distorted idea of how AAA game development works and how people making it (leadership included) look at these things. The guy went online to say he's frustrated at seeing industry insiders siding with an online hatred campaign and people are all dogpiling because hey, his title sounds like the thing I don't like, so the assholes being assholes online must be justified this time.
Look, much as the heavily online audience likes to pretend otherwise, most people making these games are perfectly nice, care about what they do and even have some degree of attunement to their audiences. Corporate dynamics are more than capable of producing dysfunctional results without an evil mastermind pulling the strings.
Also FWIW, I mostly agree with him. If you're in the games industry get the hell off of LinkedIn comments at all (as Chassard just learned the hard way), but especially don't be on LinkedIn cheering for colleagues doing badly. That's just rude and unprofessional. You are allowed to keep your opinions offline and should exercise that right when it comes to commenting on your colleagues' livelihoods.
I totally agree that there has been a hate campaign about DEI right-wing complains, but there's two subjects that came to head at the same time here because it was on the same big title:
Star Wars Outlaw and AC Shadows had the same business model, Star Wars showed that it failed, and Ubisoft got spooked and said they'd have another look at the monetization model for AC. People did get pissed at both games when their business models with passes and editions everywhere were revealed.
It's just that AC also had at the same time the matter of racist and misogynist hate because of the protagonists. I don't think this happened on Star Wars, and the fact that it failed too shows that it isn't the only complain people are having against Ubisoft.
Apparently the monetization guy is stepping on the minority hate campaign subject, he's the one conflating the two problems here just because his job title. We shouldn't forget that Ubisoft did pull an infuriating and deplorable stunt with that monetization model.
No, he's not conflating the thing he's talking about with the thing he isn't talking about because of his job title. That's absurd.
Never mind that I'm increasingly realizing people don't understand what his job title actually means, you're arguing that he shouldn't talk about an unrelated subject because you're pissed off at something else you understood to be related to an attribute he has, not to a thing he said. That's a bonkers argument.
I genuinely hate this train of thought, where people pick sides on anything and everything and get tribal about it regardless of how trivial it may be. The fact that it's about something relatively mundane makes it more depressing, actually. That's not to say you shouldn't have issues with monetization or with AAA games or whatever, but it's not sports or even politics, those issues are unrelated to the specific people working on it and they aren't an existential struggle. Having those issues doesn't mean you should join whoever is being hostile or insulting to people related to Ubisoft online.
Oh, and for the record, it totally happened on Star Wars. Even if the game didn't exist it was in the process of happening on Star Wars as a thing everywhere. But also, it happened on Star Wars Outlaws specifically.
I'd also make a case that Outlaws didn't do worse than expected because it had battle passes or MTX. Lots of moving parts on that one, but that's a bigger conversation meant for a place where people aren't having a hostility catharsis thing. We're probably not in the collective mood for a nuanced analysis of the commercial performance of franchise creative products here.