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What Gmail did to email (www.theverge.com)

submitted 1 month ago by lemmee_in@lemm.ee to c/technology@lemmy.world

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When Gmail first appeared in 2004, the idea of having what seemed like a never-ending space for email was revolutionary. Most paid services were providing a few megabytes of space, and here came Google promising a full gigabyte (which, at the time, seemed huge) for free.

Over the years, however, Gmail has added a plethora of features that it touts as “improvements” but some of them are irritating. Worse, it looks for ads for things that it will never need and sticks them at the top of email list.

Back in the dark ages before Gmail, Yahoo Mail, and other free cloud-based apps, most email happened either via paid services or inside of walled gardens. In the former, you paid a service provider for an email account and downloaded your email into an app that only lived on your computer — an app with a name like Pine, Eudora, Pegasus Mail, or Thunderbird.

For the most part, nobody was scanning your email to find out the last time you bought shoes, or whether you were shopping for car insurance, or that you had recently been buying gifts for a relative’s new baby. Nobody was taking that information and selling it to vendors so they could drop ads into your email lists or surprise you with additional promotional messages. Your email lived on your computer alone. Once it was downloaded and erased from the server, it was just yours — to save or erase or lose.

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[–] kitnaht@lemmy.world 246 points 1 month ago* (last edited 1 month ago) (34 children)

What gmail did to email, was provide an insanely good spam filter compared to others. It was in their best interest to keep everyones ads out of your email except their own.

To this very day, I know nobody - NOBODY - who even comes close to Gmail's spam filtering capability.

[–] blind3rdeye@lemm.ee 1 points 1 month ago

To this very day, I know nobody - NOBODY - who even comes close to Gmail’s spam filtering capability.

I disagree. Perhaps you need hard evidence for a claim like that.

I have a gmail account, and a proton mail account. My gmail account is packed with spam. It has so much spam its crazy. The account is basically unusable. Which is fine, because I no longer trust google. It's been years since I've told anyone to use this account.

On the other hand, I can count on one hand the number of times I've got a spam message in my inbox on protonmail. In fact, I remember. It's 2. The account isn't as old, but I've used it to sign up for at least as many things. It's my main account now - partially because I've turned anti-google, but also because its not choked by mountains of junk.

(To be fair, I suspect the main reason that my gmail account is so bad is that it has a popular username, and other people have accidentally signed up for things with my email accidentally instead of their own. Nevertheless, the fact is that the gmail is spam-central, and the protonmail account is clean.)

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