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Peloton announces $95 “used equipment activation fee” (arstechnica.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

(page 2) 50 comments

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[–] Sam_Bass@lemmy.world 5 points 3 months ago

Still too steep if thats what they consider a bargain price. Im all for companies making money long as they pay their rank and file fairly though

[–] venusaur@lemmy.world 5 points 3 months ago

They should have been more conservative in their business and expected that it was only surging because of the pandemic. They cashed in on the IPO but should have gotten out. Now they’re beholden to investors. Probably made enough money to not care if the company crashes and burns.

[–] altima_neo@lemmy.zip 4 points 3 months ago

The old EA project $10 never truly died

[–] datavoid@lemmy.ml 4 points 3 months ago

Will no one think of the onboarding quality?!

[–] Plopp@lemmy.world 4 points 3 months ago

lol

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