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Small screen, combined with poor/touch screen controls, and wanting to make money no matter what by pushing ads everywhere because no one wants to pay $10+ for a mobile software.
The only time I consider a mobile a game is when there is an ad-free option available.
Not that it succeeded long term, but I salute Apple Arcade’s venture on this. It’s a subscription service that aimed to highlight iPhone games that had no monetization, and were usually small indie games with a fun idea.
Yep, getting people to pay $40-60 bucks for a mobile game is basically impossible, and as a result the business model is either F2P or $3-5 bucks with egregious monetization to earn back the costs.