As more and more people turn to search engines to find businesses, products, and services, search engines like Google constantly upgrade their algorithms to meet this growing demand. For any business or website, ranking highly in search engine results is the ultimate goal as it means the business is visible to consumers, which improves conversions and boosts sales.
For business owners, SEO experts, and marketers, keeping up with these algorithm changes is the key to ensuring their businesses are visible to search engines, rank highly, and remain relevant to consumers. It requires the use of up-to-date digital marketing techniques and Seo optimization to improve site performance and boost visibility.
What is search engine visibility?
Search engine visibility or SEO visibility is the percentage of traffic a website gets from search engines based on how high or low it ranks in organic search results. Your visibility percentage is based on keyword rankings. High visibility means that most of your target keywords are ranking highly for your niche.
To understand better, assume you rank third in search engine results for a particular keyword. Based on google clickthrough rate analytics, the third search result on Google gets 18.6% of all clicks for a keyword. This means that your website’s SEO visibility for the keyword is 18.6%.
Certain SEO tools such as Ahrefs or SEMrush can be used to calculate a site’s SEO visibility. These tools audit all your keyword rankings and give you a score based on all the keywords.
So, how do you improve SEO domain visibility?
In this article, you will find the top techniques you can use to improve SEO domain visibility for any eCommerce site.
