this post was submitted on 10 Dec 2024
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[–] FoxyFerengi@lemm.ee 239 points 1 week ago (1 children)

They requested a takedown before talking to the website owners? That's such a hostile move

[–] Bakkoda@sh.itjust.works 196 points 1 week ago (2 children)

DMCA used to be used very very rarely because it carries(carried?) significant penalties for using it like a club. Now it's just being used like a club and it's quite obvious there's no penalty.

[–] rtxn@lemmy.world 41 points 1 week ago* (last edited 1 week ago) (6 children)

~~I don't believe that it was a malicious misuse. Most likely some fuckwit moron at Funko or Brandshield didn't understand the difference between the hosting platform and the registrar and sent the takedown request to the wrong place out of negligence.~~

It wasn't even a DMCA request.

[–] AFaithfulNihilist@lemmy.world 80 points 1 week ago (4 children)

Using AI driven software is willful negligence. Software can't take responsibility so the human operating it needs to take responsibility for the consequences of it. They took down the entire thing they need to face consequences. The hosting provider should also face consequences for overly broad responses to take down requests.

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[–] fmstrat@lemmy.nowsci.com 73 points 1 week ago (1 children)

Doesn't matter, compensation is in order.

If a company uses tools that act poorly, or does not invest in training staff appropriately, it is a decision they make to optimize their business.

When they fail, they should have to learn what the costs of those mistakes are. A tweet is not enough.

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[–] Th4tGuyII@fedia.io 236 points 1 week ago (10 children)

So Funko issued a non-apology blaming Brandshield.

Brandshield issued a non-apology blaming the registrar (Iwantmyname), and saying their AI tool definitely had nothing to do with it

And Iwantmyname hasn't even put out a statement.

Fucked all around, yet it seems nobody will be facing consequence for this except Itch.io who got their website nuked out of nowhere.

Though if I were Itch, I'd get a new registrar ASAP.

[–] ByteOnBikes@slrpnk.net 109 points 1 week ago* (last edited 1 week ago) (3 children)

I'd do a new registrar either way.

I've worked at hosting companies in the past. I don't know the timeline, but I've never encountered a situation where one folded this fast and just take down a client's site over a copyright claim.

And our clients, because of the nature of the internet being the internet, a small percentage were real scumbag folks, who while the content was objectionable and disgusting, it wasn't illegal. Which means it stayed up.

  • If there was something highly illegal like csam or dark web stuff and it came from a federal agency, we'd take down the site immediately.

  • If it was a strong letter from a legal entity that we trusted, we would pass that to the client and recommend remediation. No takedown unless there was a court order.

  • If it was a weak letter from a random legal entity, we lol'ed and wait for the threat of a lawsuit/court order. This was surprisingly extremely common.

So wtf is this registrar doing to shit on their clients so fast without a court order?

[–] Th4tGuyII@fedia.io 68 points 1 week ago (1 children)

Yeah, if Iwantmyname are so neglectful as to pull the entire plug on your website over a singlular copyright claim, then I'd move right the fuck along too. They're clearly not a trustworthy registrar.

To make things worse, Itch.io isn't exactly a small company either. If this happened to someone smaller, with less outreach to fight back with than Itch, I can only imagine they'd have no recourse against this neglectful behaviour.

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[–] Sabata11792@ani.social 39 points 1 week ago (5 children)

They committed fraud with a false take down and are hoping they don't get the shit sewed out out them by pointing the finger.

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[–] pressanykeynow@lemmy.world 21 points 1 week ago (5 children)

Well it's obvious that the registrar is to blame. Anyone can send emails requesting the takedown. The registrar shouldn't do it. Are Funko and Brandshield scummy? Yes, but they are not who took down itch, it was the registrar. Also Funko calling anyone's mother is fucked up.

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[–] hono4kami@pawb.social 114 points 1 week ago* (last edited 1 week ago) (5 children)

There are lots of finger-pointing here. Funko said the takedown was done by their partner, BrandShield. BrandShield said it was a URL-specific (or is it subdomain?) takedown, not the whole domain. The registrar, Iwantmyname, responded said takedown by taking down the WHOLE domain.

I think Funko shouldn't have trusted AI to do legal-related stuff. BrandShield is a stupid idea born from the AI-hype. It's stupid and shouldn't have existed. Iwantmyname is just as incompetent if not more--they haven't even released any public statement about this. Their customer support are also slow to response apparently.

Itch.io should move domain registrar. Funko should stop using BrandShield, it only damages their brand more.

Also what's up with Funko calling someone's mom lol. that's stupid


I also think that this is why AI won't replace our jobs. I've seen many instances where technologies replaces jobs, but this ain't it

[–] themoonisacheese@sh.itjust.works 112 points 1 week ago (2 children)

Also: brand shield says they only wanted the url gone but you don't get that when talking to the registrar. Registrar are all or nothing, so clearly they knew they were doing this

[–] RootBeerGuy@discuss.tchncs.de 84 points 1 week ago (1 children)

I think this is a very important point. Why would you talk to a registrar of the domain to get a specific page offline. This doesn't make sense.

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[–] hono4kami@pawb.social 30 points 1 week ago

yup. someone is lying here

[–] Kelly@lemmy.world 40 points 1 week ago (2 children)

I think Iwantmyname may be the worst player in this story.

Everyone else kind of did what they were expected to do:

  1. Itch provides a platform for user generated content and took down some questionable content when asked.
  2. Funko is an IP based toy company and asked a tech company to protect their IP online
  3. BrandShield is a fucking cancer of a service that acted aggressively to protect its client's interests

But:

  1. Iwantmyname is meant to provide a domain name registration service,, it's a cutthroat industry where often times customer service is viewed as an unnecessary cost, but itch was their client and they should have been helping itch respond to the notice in a manner that allowed it to continue to exist. Instead they were willing to shut it down without any real dialog.

The rest might be decent business partners if you are looking for their kind of service but Iwantmyname isn't to be trusted.

[–] olosta@lemmy.world 22 points 1 week ago

While the registrar should have made more to understand the situation before acting, it's important to keep in mind that according to itch.io, the request was not a DMCA takedown but an accusation of "fraud and fishing". There's probably a very large legal exposure for a registrar to let criminal website use their service if they are made aware of it, so reducing their liability is probably their highest priority.

BrandShield is inexcusable for using such a claim as a first step.

[–] Deestan@lemmy.world 20 points 1 week ago

Agree, though I would not use the word "decent" about BrandShield or Funko. Being harmfully lazy and immoral legally and according to contract is still harmfully lazy and immoral.

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[–] executivechimp@discuss.tchncs.de 87 points 1 week ago (5 children)

I notice it doesn't include the word "sorry".

[–] Lumidaub@feddit.org 40 points 1 week ago

It's really just "this thing happened" and nothing else, as if they're reporting on events where they're just innocent bystanders. Instead of saying what they did, it's "hey, we didn't do [detail]".

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[–] Glide@lemmy.ca 79 points 1 week ago (2 children)

Why is it so hard just to say "this was not out intention, we recognize it was bad, and we are sorry."

There's a lot of words here for a non-apology.

[–] catloaf@lemm.ee 34 points 1 week ago

Lawsuit liability.

[–] sem@lemmy.blahaj.zone 21 points 1 week ago

Why do a decent thing when you have money on your side

[–] obinice@lemmy.world 78 points 1 week ago

Fuck Funko and fuck their shitty CEO.

Not worth thinking about any further. I wish itch.io the best in their lawsuit.

[–] Deceptichum@quokk.au 68 points 1 week ago* (last edited 1 week ago)

Fuck Funko Pops.

Fuck BrandShield.

I accuse them both of causing itch.io to go down and it is their fault.

[–] Snapz@lemmy.world 66 points 1 week ago (1 children)

Fuck all the corpo fucks involved here with their plausible deniability attempt. If you truly felt any remorse, you'd talk about how you'll disengage this AI chum service, or demand that requests are extremely precise or hyper targeted at specific direct issues. This story of blanket action helps the big company with monkey and always hurts the little guy that gets swept up in their ravenous wake.

Also, educate the next month of your online presence you boosting the brand you wronged with your reach. But you won't do shit, you aren't remorseful.

[–] Adalast@lemmy.world 30 points 1 week ago (2 children)

Personally I want to see the criminal shield removed for corporations. All C-Level executives become personally liable for any illegal actions, malfeasance, slander/liable, or injurious action perpetrated or instigated by the company with the ONLY defense being proving, beyond a shadow of a doubt (not just reasonable doubt) that an actor within or without the company caused the action with the express intent of harming the C-Level executives, either specific or generally.

Fuck corporate personhood. Fuck people making a LLC and doing whatever the fuck they want under the guise of the company then the company declares bankruptcy while they run off like a cartoon character with bags of money. Leadership liability and culpability should be the norm, not the exception.

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[–] phoenixz@lemmy.ca 54 points 1 week ago (5 children)

It so so pisses me off when these companies say shit like "thank you for sharing in our passion for creativity"

It's basically saying "thank you for agreeing with us", which I don't.

At this point you just know that any company saying something like that is abusive, doesn't give a shit and just want to pretend to be respectable.

[–] Snowpix@lemmy.ca 28 points 1 week ago (1 children)

Corpo-speak in general is absolutely frustrating to read.

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[–] Sixtyforce@sh.itjust.works 46 points 1 week ago (2 children)

We HoLd A dEeP ReSpEcT...

Yeah hiring AI slop to take down websites with zero humanity oversight screams "respect."

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[–] dinckelman@lemmy.world 42 points 1 week ago

A corpo bully pointing fingers at some AI slop they use, how convenient

[–] dumbass@leminal.space 38 points 1 week ago (2 children)

Funko: We would like to apologise for being caught in the act, we will strive to better hide our asshole tactics next time, the person responsible for us getting caught has been reprimanded with 2 weeks paid time off.

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[–] SolarPunker@slrpnk.net 33 points 1 week ago

All the support to Itch.io's mom

[–] kazerniel@lemmy.world 33 points 1 week ago (9 children)

I "love" how they very carefully avoid making any apology whatsoever.

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[–] RonnieB@lemmy.world 32 points 1 week ago (4 children)

Why do people buy those hunks of plastic shit anyway

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[–] GreenKnight23@lemmy.world 30 points 1 week ago (1 children)
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[–] Maggoty@lemmy.world 27 points 1 week ago (7 children)

Translation

OhShitOhShitOhShitOhShitOhShitOhShitTheAIReallyFuckedUpPleaseDontSueUsOhShitOhShitOhShitOhShit

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[–] JTskulk@lemmy.world 26 points 1 week ago* (last edited 1 week ago) (1 children)

Brand protection partners is a much friendlier way to say bloodsucking lawyers.

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[–] ayyy@sh.itjust.works 25 points 1 week ago* (last edited 1 week ago) (1 children)

It would be a real shame if abuse@dtnt.com (the domain registrar of brandshield.com) were to get a bunch of reports about scams and illegal activity found on the website. Bonus points for copying legal@dtnt.com.

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[–] zerofk@lemm.ee 21 points 1 week ago (1 children)

I’m very interested in what the offending page looked like. itch.io in the first reports seemed to suggest it was a false positive, without outright saying so. Both Funko and BrandShield are quiet about it, but between the lines you can infer they think the AI tool’s report was legitimate.

[–] Kelly@lemmy.world 23 points 1 week ago* (last edited 1 week ago)

It looks like this is the one:

https://funkofusion.itch.io/funko-fusion

  1. It closely copies the branding of Funko Fusion by 10:10 Games.
  2. The title and account have been pulled.

Both match leafo's description:

[...] some person made a fan page for an existing Funko Pop video game (Funko Fusion), with links to the official site and screenshots of the game.
[...] I had removed the page and disabled the account.

https://news.ycombinator.com/item?id=42364033

[–] Blackmist@feddit.uk 20 points 1 week ago (1 children)

You just know that their "AI driven platform" is a call to google for the brand names they're "protecting" followed by takedown requests issued to the registered email followed by one to the registrar for every domain found.

We need a new internet because this one is fucked.

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[–] JackbyDev@programming.dev 20 points 1 week ago (2 children)

Hey, so if BrandShield is being honest, what's Itch's registrar? What do they have to say? 🍿 This keeps getting deeper.

[–] RunawayFixer@lemmy.world 36 points 1 week ago* (last edited 6 days ago) (9 children)

Why ask the registrar to take down a subdomain of a website?

Those subdomains are not managed or controlled by the registrar, so all the registrar can do is either take down the entire domain or ask their client to take down the subdomain. In this case they asked their client, who took down the subdomain, after which the registrar took down the domain anyhow :D

For a single isolated offence, Brandshield's first action should have been to report the copyright infringement to itch.io and ask for a takedown of that content, instead they went directly to the registrar and falsely claimed that itch.io was a fraud & phishing site. I suspect that they falsely claim that it's about phishing and fraud, because otherwise registrars will not take down the site unless there is systematic copyright infringement (like a torrent site). And I suspect that brandshield goes directly to the registrar with their complaint, since that is easier to automate than finding the right contact info on a website.

So my take is that: The registrar was in the wrong for taking down the domain after itch.io removed the problematic subdomain. Brandshield is scum. And Funko is in the wrong for using brandshield.

No real need for further answers from itch.io, nothing new has come to light.

Edit: while under the shower I realized that Brandshield's posts do contain some kind of news: Brandshield does not deny having used fraud & phishing as reason for the takedown request, thereby confirming that they did. Before we just had itch.io's retelling of the events, which might have been a misrepresentation by itch.io or due to a cock-up by the registrar, but because of the lack of denial by brandshield, we now have confirmation that it did happen like itch.io said.

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