I didn't read the article but I'd bet the "why" is because it's been on the news and people think it's an easy way to make a quick buck. However, these people are amateurs - when it's in the news you're already too late.
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Not if you bought in at 100% or 200% or 300% when it was also in the news. You will still have made tons and tons of money.
The real positive for the company and maybe the world is if they issue some new stock now and get a nice war chest of cash so they can expand their network rapidly. That will hurt the investors above, but hopefully they take gains now when it's fruitful or in the farther future when the company dramatically increases its market share.
I always wish I was quick enough to take advantage of things like this but I always miss the boat
Does make me think about the story of Thales of Miletus; ancient Greek philosopher, got asked what use was philosophy if it doesn't make you any money. Predicted good weather, and monopolised all the olive presses, made a fortune.
For a modern example; shares in Rheinmetall (German firm who make, amongst other things, the turrets for tanks) have gone through the roof after the recent US debacle. I could have told you a year ago that Trump getting in would have meant the US abandoning Ukraine; obvious in hindsight that that would mean a boon for European arms manufacturers.
I don't think you need to be quick to take advantage. I think you need insight. If there's a topic that you're knowledgeable about and you can see which way the wind is blowing, then you can make your own boat.
https://en.wikipedia.org/wiki/Thales_of_Miletus#Olive_presses