Open AI gets so much free PR. Sora is free for now, and instagram getting flooded with copyright infringing crap is not what an expensive video AI creation is going to be paid for. AI videos are very expensive. There are very few people who will pay for it as an alternative for more expensive CGI. Advertising industry can consider full shift for video. They can avoid rights violations and still do it.
Point though, is that copyright controversies are irrelevant to everything important. There is a utility to it, but its not 60gw of power required market.