So now everyone is going to want to watch the movie. Can't beat that advertisement.
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And that’s basically it!
Great advertising for their film
Two South Florida police officers claim Ben Affleck and Matt Damon’s recent action thriller “The Rip” used too many real-life details in its fictionalized narrative, causing harm to the officers’ personal and professional reputations, according to a defamation lawsuit.
From m-w.com (emphasis mine):
the act of communicating false statements about a person that injure the reputation of that person
So dumb it has to be a publicity stunt
speaks to the state of things in general when the answer is to sue instead of looking within
The thin-skinned blue line?