There is no "normal" amount of fragmentation on modern filesystems that do things like CoW. That's kind of the point.
If you're reading and writing large files with a consistent amount of I/O, you're going to have a higher amount of fragmentation because of the nature of CoW. This is by design. This doesn't mean anything is wrong with the filesystem, just that peak performance soon after writing is not achieved. Btrfs ~~and ZFS~~ do online defrag and deferred scheduling of tasks for it to allow for EVENTUAL consistency as far as contiguous block forms go. The more free space you have, the sooner it will become cleaner.