See, here's a game that WB owns, that players actually kind of liked and desperately want more content out of, and they can't figure out how to make money in the easiest of situations.
Literally any half assed DLC could be added to this game, have a $20 price tag slapped on as DLC, and I'd wager 70-80% of people who played it would buy it. A new professor. A new class to take. A new dungeon.
They built a huge beautiful world that feels completely empty, the game was fun, but it desperately needs more added onto it. How do these idiot execs not see that it's a dump truck full of money sitting there just waiting? They could milk this game for years and get free money.
Instead... a small free update for a subset of them. Just... do they not want the money?