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Twelve years after the death of Steve Jobs, the cracks are starting to appear at Apple
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I think people love to hate Steve. The one thing people love more than a great figurehead, is hating one. I think that Steve had a great internal model of how to combine form/function.
iPhone wasn't the first smartphone, but it may as well have been. It brought the smartphone to the mass market.
Part of it was a great advertising campaign, which unlike the smartphones at the time, pitched it as a luxury good as opposed to an executive enterprise one. You owned a blackberry to answer emails wherever and whenever you were, you owned an iphone so you can check Google Maps. A large part of it was redefining both the form factor, and use case of a smartphone.