Wasn't Mitt the dude with the lady binders?
ArtieShaw
I didn't really expect anyone to know that, which was sort of the joke. He was very famous in his time, but by now it's a bit of a deep cut.
Artie Shaw was a clarinetist who ran a jazz band. In addition to that, he was also quite the weirdo. Womanizer, liked math a lot (like more than is natural), was an expert marksman who was nationally ranked in that sort of thing, and really into fly fishing. Also, currently, very dead. And that's good because otherwise he'd be 114.
https://en.wikipedia.org/wiki/Artie_Shaw
here's a sample of his work https://www.youtube.com/watch?v=k_v3GY3ZqdM
Shock: I'm not really Artie Shaw.
If you watch enough old scifi and adventure movies, you'll learn to welcome the "so that's where Lucas took that idea from" feeling as an old friend. He lifted a lot.
More of a hardcore Jewel/Osco shopper?
No - I think Mariano's and PicknSave would be competitors in that region. I travel a bit through the US, and I'm flummoxed. My Kroger discount card works more times than not, no matter where my work takes me and no matter which the local branding is.