Some people prefer to not have their every action watched and observed by some anonymous Big brother.
The people who do not get that are the people who profit from the watching, and the people that are, best case, inconsiderate of the desires and feelings of other people.
It is not normal nor is it natural to claim ownership of other people's activity.
It is normal and natural to wish to exist without being observed. Privacy is a fundamental human right and companies are taking advantage of the fact that it is not legally enforced.
Hopefully the laws will catch up and make it so that each and every individual opportunity to directly observe a person must be explicitly approved beforehand with a set time limit on the observation, and that all telemetry must be made publically available and transparent, not only during the original acquisition of data but also in each and every single usage of that data after the fact.
It is only fair after all that should accompany wish to observe you that they must also be equally observed.
And don't forget how they beat that one police officer to death with a flagpole.