Another product that - like butt/ab implants and muscle filters for your social media - is designed to make you feel insecure.
It's the cultivation of false needs via generating artificial insecurities. That's what Capitalism often uses to sell you things.
Don't buy a pee pee platter, just be more confident in who you are and what you can do.
Also, wow, The Guardian is running downhill huh? Chasing ad bucks rather than the news.

That they could detect. The actual number is probably a little higher.