The fact that it's an option that even remotely works is my point. They sell hardware. They don't support software. The community does that. There is something to be gained from having a uniform platform for learning self hosting responsibly.
A Raspberry pi isn't particularly great at any one thing. It's greatest strength comes in bundling everything you need in a box at an affordable price. Once you know where your pain points are then you can build/design a system that overcomes those shortcomings.
Having a starter kit would be an easy way to get more people in the space. Would it cost $35 of course not. Level1Techs made their KVM to meet their own requirements and then the community benefits. To me, this project has that kind of energy. Or at least the potential for it.
Money!