It was marketed decently enough. I remember seeing a release date trailer in 2022 and it was a known quantity before that. Was even at The Game Awards last Year. There's definitely heavy marketing right now though and it helps that the numbers are so high.
I am surprised by how one of the really first Chinese AAA games released on Steam is surprising people with how well the Chinese like it
Ironically I've found it's harder for people to run away in remote, people don't disappear from their desks and you don't have to chase them down. If they don't message back and it's urgent, you call and if they don't pick up a call and haven't marked themselves as such something's up. People are extremely dilligent about making sure they use status' due to the knowledge that people will assume that way.