I mean to an extent, yeah, but most companies implementing this stuff are doing so because of laws in various jurisdictions, not because they're worried about their image. But of course it's all connected, if your image gets bad enough then law makers force your hand.
God forbid they actually try to moderate things properly, why make them do that when we can get all this facial data??
This is a good example because they can and have started going after this type of stuff. I think it's still going to be failing for some time, but that they even try, that people even get arrested is terrifying.
The best way I can explain it to people is that you think you have nothing to hide now but you think that because you agree with the government. Maybe a good way to explain it to conservative folks would be to say something like "what if they imprisoned you for sharing your religious beliefs?"